Discover new features. Help LinkedIn help you.Grow your follower count. We have a few insider ideas to try.Update your LinkedIn page. It’s about time!.There are four things you can do right now to start developing your LinkedIn page: With a few insider tips and tweaks, you can use your LinkedIn page to grow your audience and create a reputation as a leader in your niche. Even if your create a company page today! LinkedIn Company Pages: First Steps for Small Businesses While plenty of influencers and decision-makers have found fame with their personal profiles, official company pages on LinkedIn have been neglected.Ĭhances are, your small business already has a company page but you don’t update the profile regularly, you’re not excited about the content on it, and you aren’t seeing any follower growth. LinkedIn has seen record revenue over the last couple of years, and it’s continually adding more features to support organic content, boosted posts, and ads.īut there’s one thing missing from this picture. LinkedIn has become both a platform and a source for thought leadership in business, especially via its annual reports on the state of B2B.65% of business decision-makers have a LinkedIn profile.Users consistently say that they trust LinkedIn more than any other social platform.LinkedIn is the leading social network for B2B, by a long way.Last year, LinkedIn celebrated its 20th birthday and the social network for business has achieved a lot in those two decades.

For more about Michelle, scroll to Other Notes From This Episode at the end of this article. This article was co-created by Michelle J.

In this article, you’ll discover a LinkedIn content strategy that works for company pages. Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing?

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